ZoomInfo adds two-way Nooks AI integration for sales dialing

ZoomInfo has launched a two-way integration with Nooks AI that lets mutual customers pull ZoomInfo data into Nooks dialer workflows and send Nooks engagement signals back into ZoomInfo GTM Studio Audiences. The move matters because it ties verified contact data and call outcomes into one governed AI sales context layer.

Why it matters: - ZoomInfo and Nooks AI are connecting sales dialing, enrichment and audience building inside one workflow. - The integration is designed to reduce stale-data dialing and help reps reach the right contacts with verified context. - Marketers and RevOps teams can use real call outcomes to shape future audiences and outbound sequences.

What happened: - ZoomInfo confirmed a two-way integration with Nooks AI, the AI sales platform known for its parallel dialer. - Mutual customers can connect ZoomInfo to Nooks through a native connector. - Mutual customers can also bring Nooks data into ZoomInfo GTM Studio Audiences through a Custom Data Connector. - The integration is generally available to mutual ZoomInfo and Nooks customers.

The details: - In the Nooks dialer, ZoomInfo contact and account data now appears directly next to the dial. - Reps can see verified phone numbers, firmographic context and intent signals. - The workflow removes the need for a separate enrichment pass. - The workflow also removes CSV imports. - Nooks engagement data can flow back into ZoomInfo GTM Studio. - The connector can pull call attempts, connects, conversation outcomes and dispositions into GTM Studio Audiences. - Teams can build audiences that include or exclude contacts based on what happened on the phone. - ZoomInfo said about 70% of B2B contact data goes stale every year.

Between the lines: - The integration uses GTM.AI, ZoomInfo’s headless GTM context layer, as the bridge in both directions. - GTM.AI exposes ZoomInfo’s verified data graph and agentic orchestration through API and Model Context Protocol. - ZoomInfo said the setup lets Nooks read from its identity-resolved context graph rather than from customer-provided data alone. - The GTM Context Graph covers 100 million companies, 500 million contacts and billions of signals. - ZoomInfo is positioning the Nooks link as different from a standard nightly middleware sync. - The company said one governance model applies across access control, permissioning, data lineage, AI policy and audit logging. - Nooks is one of dozens of completed integrations on GTM.AI, alongside Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot, Gong, LeanData, Glean, Claude, ChatGPT and Google Workspace.

What’s next: - The integration gives mutual customers a live loop between dialing activity and future GTM targeting. - ZoomInfo said the same governance and data posture will apply to future agents and workflows built on GTM.AI. - The company directs customers to learn more at zoominfo.com and gtm.ai.

The bottom line: - ZoomInfo is turning Nooks into both a data consumer and a signal source, with GTM.AI acting as the shared context layer for AI-driven sales execution.