Propely launches direct condo marketplace in Singapore

Propely has launched a Singapore condo marketplace that connects verified owners and buyers directly, cutting out agents and commissions. The company says the platform aims to reduce resale costs and make transactions more transparent in a market with tens of thousands of private condo sales each year.

Why it matters: - Singapore condo sellers can pay commissions of up to $40,000 on a $2 million home. - Propely’s model removes agent commissions from the process, which could lower transaction costs for owners and buyers. - The platform also aims to give both sides more control over listings, pricing and negotiation.

What happened: - Propely announced its nationwide launch in Singapore on September 1, 2026. - The Singapore-based marketplace connects verified property owners directly with verified buyers. - Owners can list condos on propely.sg for free, and buyers can search verified listings directly.

The details: - Propely does not act as a broker and does not take a stake in any transaction outcome. - Sellers and buyers negotiate directly with each other on the platform. - Propely supports the process with conveyancing lawyers, bankers, interior designers, utility providers and moving companies. - The platform includes checklists and calculators for ABSD, Buyer’s and Seller’s Stamp Duty, TDSR, net proceeds and affordability. - Propely says it works with Singapore’s leading banks and passes on more than $1,000 in home-loan benefits to customers. - Vidhi Arora, co-founder and CEO, said the company wants a transparent process that empowers people to transact property directly. - Singapore recorded 14,622 private condo resale transactions in 2025 and 7,038 more in the first half of 2026, according to Urban Redevelopment Authority data.

Between the lines: - The launch targets a market where property portals moved listings online but left agents in control of access and pricing. - Propely is betting that identity verification, ownership verification and AI can replace much of the guidance agents traditionally provided. - Pankaj said the company was built because automating the old model was not enough and the process itself needed redesign. - The platform’s value proposition depends on trust, since direct sales only work if buyers and sellers believe the information is complete and verified.

What's next: - Propely is positioning its concierge service as a one-stop channel for customers who want help beyond the listing itself. - The company’s next test is whether Singapore owners and buyers will adopt direct transactions at scale. - If the model gains traction, Propely could capture demand from sellers looking to avoid commissions and from buyers seeking clearer information upfront.

The bottom line: - Propely is trying to rewire Singapore condo sales around direct, verified transactions instead of the traditional agent-led model.