SL Home Group joins PREMIERE to expand Charlotte presence

PREMIERE has added Charlotte-based SL Home Group, bringing top-tier luxury sales experience and one of the market’s biggest recent transactions into its Carolinas network. The move broadens PREMIERE’s reach across 600+ markets while giving Steve Lonnen’s team national-scale support and technology.

Why it matters: - SL Home Group adds a proven Charlotte luxury team to PREMIERE as the national mega team pushes deeper into the Carolinas. - The deal strengthens PREMIERE’s presence in one of its key growth markets and adds a team with a track record of high-end sales and relocation business. - Clients keep the same local team, but gain access to PREMIERE’s technology, operations support and referral network across 600+ markets.

What happened: - PREMIERE announced that SL Home Group, the Charlotte, N.C.-based team led by Steve Lonnen, has joined the organization. - The addition expands PREMIERE’s footprint in Charlotte and across its network spanning 600+ markets in 28 states and Washington, D.C. - PREMIERE is led by CEO David Keener and President Jordan Terrell.

The details: - Lonnen has spent more than two decades in the Charlotte market and has ranked in the top 1% of agents in the region for nine consecutive years. - SL Home Group focuses on luxury homes, new construction and development, move-up purchases and relocation. - In 2025, SL Home Group closed $45 million in sales volume. - Lonnen represented the $9.68 million sale of a Morrocroft Estates property in SouthPark. - That transaction was the second-highest residential sale on record in Canopy MLS. - The team has closed more than 500 transactions. - Lonnen has personally handled more than 170 of those deals. - PREMIERE says the team is the #1 Mega Team at Real Brokerage. - PREMIERE is also ranked the #1 real estate team in North Carolina and the #9 Enterprise team in the country by RealTrends Verified 2026. - PREMIERE says the organization has closed more than 7,000 homes and $3 billion in sales volume. - The team includes 200+ producing agents.

Between the lines: - PREMIERE is using acquisitions and team additions to build density in top markets rather than relying on one centralized structure. - Lonnen’s arrival gives PREMIERE another visible luxury operator, which can help the team compete for high-end listings and agent recruiting in Charlotte. - The move also signals that experienced local teams are looking for larger platforms that can provide scale without changing the client-facing relationship.

What's next: - SL Home Group clients will continue working with the same team, now backed by PREMIERE’s national technology stack and operations support. - PREMIERE said the addition should help the team move faster and strengthen its luxury division. - PREMIERE is inviting other team leaders to consider joining its “team of teams” model. - More information is available at joinpremieretoday.com.

The bottom line: - PREMIERE just added one of Charlotte’s most proven luxury teams, and the move deepens its Carolinas reach while reinforcing its national scale.